The Development Status and Changes of Customized Furniture Industry
Release time:
2024-02-21 17:19
In recent years, customized furniture has been constantly changing with people's needs. From the original single product customization to the current whole space customization, and then to whole house furniture customization, the customized furniture market is developing rapidly and has become the most important trend in the current furniture industry. So, today, let's take a look at the changes in the custom furniture industry and see what they are reflected in?
Firstly, let's take a look at the current development status of the custom furniture industry:
The custom furniture market is large, and cakes can be made larger accordingly. In recent years, many enterprises have transitioned from single furniture customization to integrated home customization, and have tasted the sweetness of breakthroughs, ushering in a spring of enterprise development. However, there are still a few enterprises that have failed to maintain the momentum of innovation in the process of transformation, continue to use their inherent thinking, and find it difficult to explore new markets while remaining stagnant, gradually leading to a difficult situation for survival. We know that companies lack uniqueness, their business is struggling, they lack value, their business is difficult to sustain, they lack brands, their business cannot grow, they lack thinking, and their business is shrinking step by step.
In the process of seeking breakthroughs, enterprises should ensure the quality of their products, rigorous craftsmanship, and perfect after-sales service, while maintaining close contact with customers, continuing independent research and development, and maintaining the excellent tradition of the enterprise.
What are the changes in the customized furniture market?
1. Changes in market channels
As the purchase restriction policies in third and fourth tier small towns become more relaxed, overall home customization is no longer the "patent" of first and second tier cities. Enterprises can focus more on the third and fourth tier, county and town level markets. At present, first tier custom enterprises have basically completed their market layout in first and second tier cities, and many enterprises have also established their channels in third tier cities. Therefore, the key targets of the custom furniture market can be placed in fourth tier cities and county-level markets.
The first-hand real estate market in third - and fourth tier cities is developing rapidly. Many people buy new houses before the land prices are low and the property prices have not yet risen. However, most people still choose to buy furniture produced by traditional assembly lines. Therefore, the customized furniture market has huge development potential and space. Promoting the concept of "customization" to small cities, increasing support for distributors, attracting more merchants to join, and occupying the market with high cost-effective products, It will benefit thousands of households.
2. Rising wood prices
The wood industry is closely related to industries such as panels, building materials, and furniture. As the main raw material for panels, wood has a huge impact on the board industry. Firstly, the board industry is an intermediate link in the production and sales chain, and the increase in wood prices directly leads to an increase in board costs, resulting in a significant decrease in profits; Secondly, in order to obtain higher profits or to avoid losing money, board companies are highly likely to shift the pressure of rising wood prices onto consumers, leading to a price surge in the board industry and causing consumer dissatisfaction; Finally, the price increase of wood is due to a shortage of supply, but the traditional idea of "buying up instead of buying down" and the pressure of worrying about insufficient supply will make the demand for wood more urgent for board companies, expanding the "demand" and making the situation even more uncontrollable, leading to a vicious cycle.
In the current era of slowing economic growth, the wave of rising wood prices is a great test for board companies. At this time, board companies should not passively slack off or accept it, but actively seek countermeasures to ensure safety.
"The price of panel furniture has risen, and enterprises can only rely on internal management, lean production, and cost cutting to minimize the cost transfer to consumers." Industry experts point out that for customized furniture enterprises that focus on meeting customer needs as their core advantage, they cannot ignore the psychological price of consumers for panel furniture. It is more important to control quality, improve quality, and provide high-quality and cost-effective products for the target audience.
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