The trend of gradually maturing soft furniture, improving quality and added value
Release time:
2024-02-21 17:18
At present, soft furniture in China is a rapidly growing and huge potential market, with market sales accounting for half of the furniture industry. With the increase of technological content, soft furniture will utilize fewer natural resources and provide a longer lifespan, creating a comfortable and comfortable living environment for humanity, which is in line with the trend of developing a low-carbon economy in the whole society.
Soft furniture mainly includes fabric furniture and leather furniture. Soft furniture, due to its advantages such as environmental protection and durability, has an increasing market share and gradually become a consumption trend.
According to foreign reports, the German Soft Furniture Association predicts that due to the rising purchase prices of leather and sponge materials, the price increase of soft furniture products is inevitable. According to reports, the price increase is around 5%, with the latest increase starting in the autumn. Why is soft furniture so popular and a purchasing target for consumers?
Unlike general wooden furniture and metal furniture, professional soft furniture manufacturers often combine domestic and foreign sales to enter the market. When the foreign environment is not good, it is not too hasty to shift the focus to the domestic market. However, relying on experience in working in the domestic market can fully grasp the pulse of the domestic market.
The trend of gradually maturing soft furniture, improving quality and added value
The domestic soft furniture industry has gradually matured, and improving the technological content and added value of products is the future trend.
With the improvement of people's living standards and the increase in consumer demand, any global product is facing a problem of market segmentation. In the traditional home furnishing industry, the earliest one was suites. Later, software separated from suite furniture and further divided into sofas and bedding. In bedding, it was further divided into panel, solid wood, metal, fabric, leather, and so on. The market will continue to be subdivided.
Compared to other overall furniture, software is considered an emerging and currently the most popular. However, due to its unique characteristics that other bedding does not have, firstly, in terms of comfort, it is better than solid wood or board because its texture is soft and more in line with the body's curves; In addition, it meets more of the personalized and differentiated needs of modern young people. Regarding the soft furniture industry that has been separated from suites, Yan Ming, the general manager of a certain brand, said that the entire domestic soft furniture industry has gradually matured and scaled up, and is also gradually recognized by consumers and the market. Soft furniture has formed its own scale and a relatively sound market in China, and overall, it is relatively standardized and healthy.
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